The premiere issue of Mia magazine, a new consumer publication reaching affluent women through high-end spas in the Southern California, Las Vegas and Arizona areas, launches this week. Produced by Virgo Publishing, the magazine has an editorial focus on spa treatments and services, nutrition, fashion and trends, healthy eating and travel.

"Mia is geared toward women between the ages of 25 and 60 who have a high level of discretionary income," says Peggy Jackson, director of publishing for the Health & Nutrition Division of Virgo Publishing. "The Southwest is home to a large population of women who fall into this demographic."

Distributed to 40,000 women in the spa setting, Mia shares practical knowledge and advice to help readers look good, feel good and make healthy lifestyle decisions.

For more information on promotional opportunities and to receive Mia, visit www.mia-magazine.com or contact Peggy Jackson at (480) 990-1101, ext. 1157, or peggyj@vpico.com.

Virgo Publishing's Health & Nutrition Division produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site nutrilearn.com; and publishes SPA 20/20, Natural Products Industry INSIDER and HSR: Health Supplement Retailer magazines.